View source for Communicate better, communicate regularly

'''Situation''': We've had a string of failures: LOPSA East cancelled,
CasITConf was in the red this year, Mentorship Program is dead
in the water, lost our non-profit status. Our paid memberships
(and operating income) have dwindled from a high of 800 members
to under 400 members. Traffic on the mailing lists has died down.
Less than 40 members voted in the last election. Unless something
changes, we're headed for extinction.

'''Purpose''': Turn the membership trend around and get people to think
well of LOPSA and want to join and participate.

'''Strategic plan''': Get some wins and make them known. Communicate better,
communicate regularly. Hire a part-time remote Community Manager
to ensure the LOPSAGram goes out monthly.

Start looking at marketing firms that understands non-profits, and
do a small initial engagement as a feeler. Their first project
can be to help increase attendance at CasITConf.
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